Credit Card Processing

Complete Solutions

Perform both credit and debit card processing with an all-in-one solution.
Most business owners already realize the importance of accepting credit cards as a form
of payment. However, many business owners are never educated on the value of offering
their customers enter their PIN number during ATM debit card processing. By adding this
technology, merchants can reduce their debit card processing costs and increase profit.
In some areas Visa debit card processing transactions make up almost 70% of all Visa
sales, but most merchants are still paying higher rates by having their customers sign for
the sale and running the transaction the same way they would a normal credit card
transaction.
Some advantages of accepting debit cards with a PIN Pad are:

Reduced Fees:
Merchants only pay a flat fee for each debit sale they process as opposed to a
percentage of the sale plus a transaction fee. On an $80 sale a merchant will pay almost
$1.00 less for debit card processing on this type of transaction.
Safer Transactions:
Businesses can protect themselves from fraudsters using stolen credit cards by having
the customer enter their PIN when paying with a debit card. PIN entry will virtually eliminate
any fraudulent chargeback’s with debit cards.
Faster Check Out Times:
Consumers and clerks will no longer have to fumble with pens and hand back a signed
copy of the receipt, making check out with PIN based debit faster.
Accept Debit Cards without a Visa and MasterCard logo:
While most consumers carry a debit card with a Visa or MasterCard logo on it many
consumers still carry debit cards with only their banks name on it. Some banks do not offer
Visa or MasterCard branded cards and many will not issue them to customers with fair or
poor credit. These cards will not work as credit cards but will work at the point of sale if the
consumer enters their PIN number.
Increased Customer Loyalty:
Some consumers prefer to use their debit card and feel more secure entering their PIN at
the point of sale. These customers will appreciate the convenience of being able to pay
the way they want.

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WHY DEBIT?

Online debit is the fastest growing form of consumer payment
in the U.S. today. There are two types of debit payments:

Online Debit — Known as “PIN-based” debit. Customers enter
a PIN for identification with direct access to the electronic funds
transfer network (EFT). Provides the most security and least
expense for the retailer.

Benefits of implementing debit:

Lower Costs – Online debit transactions carry low, fixed
transaction fees instead of percent-of-sale interchange fees,
dramatically reducing retailer payment processing costs.

Guaranteed Payment - Online debit guarantees payment to the
retailer and eliminates credit card chargeback’s (there are no chargeback’s
for debit)

Improved Customer Service - Online debit provides consumers
with a variety of payment options and reduced checkout times

Increased Sales – Research shows that customers spend more
money when using a debit card over cash

SECURE SAFE AND SECURE DEBIT TRANSACTIONS

Why wait to capitalize on this rapid growth of debit,
EBT and other PIN-based transactions?

January 13, 2004
MasterCard Consumer Payment Trend
Survey Results
MasterCard recently commissioned a national
telephone survey to gain additional insight into
consumer payment trends and preferences. Survey
results indicate that nearly half (49 percent) of
consumers carry $20 or less in their wallet and that
86 percent of consumers reported they want to use
cash less often than they currently do.

According to the survey, nearly 40 percent of U.S.
adults carry less cash with them compared with five
years ago. Twenty-six percent say they carry “a lot
less” cash. People were asked how likely they would
be to use their current credit or debit card if it were
enhanced with a contactless payment option. While
contactless payments have yet to be “mainstream,”
almost half of the people (45 percent) indicated they
would likely use such a card. People identify
convenience (42 percent) and speed (18 percent) as
the two most important reasons for considering use
of a contactless payment card.

These survey results are in line with 2002 studies
which showed that 53 percent of consumers would
use MasterCard PayPass to replace cash payments
if their banks offered it to them.

Contact: Christina Rae, MasterCard International, 914-249-4606

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WHY CHOOSE VERIFONE?

VeriFone is the leader in providing turnkey payment solutions to
Multi-lane retailers. Penetrating 68% of the retail market with more than
800,000 transaction solutions installed

Unequaled Quality and Reliability
• Industry-leading, 3-year bumper-to-bumper Buyer Protection warranty
• The most comprehensive security protection in the industry
• Future-proof payment solutions to meet evolving customer demands

WHY CHOOSE FIRST DATA?

First Data Corp. (NYSE: FDC ), with global headquarters in Denver, helps power the
global economy. As a leader in electronic commerce and payment services, First Data
serves approximately 4.1 million merchant locations, making it easy, fast and secure for
people and businesses around the world to buy goods and services using virtually any
form of payment. With more than 30,000 employees worldwide, the company provides
credit, debit, private-label, smart and stored-value card issuing and merchant transaction
processing services; Internet commerce solutions; money transfer services; money
orders; and check guarantee and verification services.
Primary Payment Systems
Primary Payment Systems, Inc., an affiliate of First Data Corp. provides services that
combat check, identity and new account fraud. The Primary Payment Systems' suite of
Early Warning(R) services notifies users of high-risk deposits and payments as well as
suspicious identities.
Western Union Financial Services, Inc.
Western Union Financial Services, Inc., a subsidiary of First Data Corp., is an international
leader in consumer money transfer services. Consumers can quickly and reliably pay bills
and transfer money around the globe using the company's proprietary money transfer
network.

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Features and Benefits
By accepting major credit cards you can increase your credibility, customer convenience, and
best of all, your sales. Statistics say accepting credit cards can increase sales by 30 to
100%!Credit card customers buy 2.5 times more merchandise. Credit card customers buy
products when they desire them. Payment plans make larger purchases easier. By accepting
credit cards, you will achieve higher unit sales and extra orders. Accepting credit cards often
legitimizes your business to your customers No Credit Turn Downs: Regardless of previous
credit history. It is a business lease and therefore 100% tax-deductible. Just as important, it will
not show up on your personal credit report as a credit liability. Equipment 100% Financed: No
large out-of-pocket initial investment. Fast Turnaround: Funds are transferred into your
account within 48 hours. User friendly, easy to use program. Handles recurring monthly
payments from credit cards. Encourages impulse buying.